How to Create Meta Tags
Maybe you have created a site and you was wondering yourself “why doesn't it show up in the search engine results?”
Well...one reason might be the fact that you haven't added meta tags to your pages.
A while ago, meta tags were compulsory if you wanted your site to be listed in search engines.
These days they have lost a bit their value, but you should still add them to every page on your website as they provide useful information about your site.
Also, you should know that you have to pay more attention when you write down your title and your description, as these are the most important tags.
Meta tags are added in the HTML of every page, between the opening <html> tag and the <body> tag.
This is How You Create Meta Tags:
Between the <html> tag and the <body> tag, you should write down the following:
<head>
<title>Here you have to write the title of your page</title>
<meta name="description" content="Write down the description of your page.">
<meta name="keywords" content="Write down the keywords of your page, separated with commas">
</head>
Let's say you try on your page to help people learn a language, for example French. Your meta tags could look something like this:
<head>
<title>Learn French in Less Than a Month</title>
<meta name="description" content="Easy French courses for beginners.">
<meta name="keywords" content="learn French, language courses for beginners, improve your French skills">
</head>
Use your main keyword (in my example French) in <title> tag, <description> tag and <keywords> tag, so that search engine spiders “get a clear idea” on what your website is about.
However, do not use the main keyword more than twice in the same tag.
When creating your meta tags you should avoid using some characters that aren't indexed by search engines. These characters include: @ $ ? # & and *
If you still don't know how to do it, you can type on your search engine “meta tag generator” and you will find lots of free tools that will help you set your meta tags.